What we did for RocketBoy in Social Media?

The takeaway pizza brand Dough Boy Pizza which operates in the Eastern Suburbs and Inner-West of Sydney, were changing their name to RocketBoy Pizza. They wanted to let all their nearby customer know about the change and all the good things that this new brand were going to be doing.

Objectives

• Launch the awareness of this new brand
• Develop a social identity around the brand
• Gather learning’s from advertising spends
• Build a loyal fan base

Our solution

We were in luck, the pizza industry is very social by nature, with large market players such as Dominos pizza blazing trails in the social media sphere. This client was going to offer us a large amount of flexibility to do something innovative and cheeky to get customers on board. The were also giving us a healthy advertising budget to launch this brand.