Who are Yogurberry?
Yogurberry are market leaders in frozen Yogurt in Australia and around the world. The company was started in Seoul, Korea in 2004 and has enjoyed phenomenal success with 25 stores in Australia and over 270 worldwide. In Sydney, they were the first store to offer the self-serve method, allowing customers to create their own frozen yogurt experience. This innovation has been a contributing factor their success.
What did Yogurberry want from Social Media?
The consumption of frozen yogurt is usually in a social setting, furthermore, given the visually appealing nature of the brand and the product, customers naturally want to share their Yogurberry experience on social media. With so many customers everyday, Yogurberry needed to manage the interactions with their audience in order to turn customers, into brand advocates.