What is Social Media Marketing?
People in Australia spend more time on Facebook than any other website. Other platforms such as Twitter, Pinterest, Instagram and Google Plus have millions of active Australia users. Your target market is using these platforms to share and engage with content that is connected to your brand. The large amount of eye balls and highly targeted advertising opportunity, represents an opportunity that you can’t afford to miss.
There are two main ways in which social media marketing can be used to achieve general marketing objectives; increase brand awareness and drive sales. The first way is through paid advertising to the platform providers, i.e. Facebook and LinkedIn. Advertising is about putting your brand’s message, in front of your potential customers or client, with a call to action to match.
The second method and often the most appropriate for social media, is to create content that your audience wants to receive and interact with. This allows your brand to build a relationship with potential customers and their friends . It is very important to realise that sales in social media are generated as a result of a relationship, and not the other way around.
