Facebook Advertising is one of the most targeted forms of advertising available. The reason Facebook Advertising is so targeted, is because Facebook constantly collects detailed information on their users. This allows your business to ensure that only people who perfectly match your target market will see your advertising message.
Facebook Advertising is also very economical, with the majority of our clients being able to put their brand and message, in-front of 1,000′s of people who match their exact target market, for as little as $0.50 per thousand impressions.
Benefits of Facebook Advertising:
Low costs compared to other mediums
Facebook Advertising campaigns start from as little as $1 per day, allowing small businesses to be able to take advantage of this targeted advertising channel. Other advertisements such as magazines and newspapers require a starting budget of $500-$5,000, hence Facebook is open to all businesses, regardless of budget. The average cost per 1,000 impression (CPM) rate is more economic than other marketing mediums, with CPM as low as $0.20. Other mediums have a CPM rate of $10 or more.
Target only the customer that matter to your business
Facebook Advertising offers one of the most targeted forms of advertising available. We are able to target an audience based upon psychographic, demographic and geographic factors, ensuring that your message will reach the right person, each time.
You can specifically track your investment
Every dollar you invest in Facebook advertising is trackable. We present reports that review the following metrics: Total clicks, number of impressions, number of clicks, number of interactions and much more. In fact, if you are driving traffic to your website for the purpose of creating conversions, it is possible to directly track the number of conversions generated, as well as the return on your investment in Facebook Advertising.
Get your content seen
Facebook has changed their “Edge Rank” which is a algorithm that determines what content will be displayed in the newsfeed of Facebook users. The algorithm now displays a higher proportion of content from other Facebook users and less from company pages. Hence, if you want more users and potential customers to see the quality content you are creating, investing in Facebook advertising is of vital importance.
How we create Facebook Ads:
We create and optimise messaging for your Facebook Ads, to encourage your audience to take the appropriate action, depending upon your advertising objectives. Facebook advertising allow the audience to take a variety of actions, such as:
- “Shop Now” on your website
- “Download” your application or content
- “Sign Up” to your newsletter
- “Learn More” about your services and products
- “Book Now” for an appointment
- “Like” your page
- Enter a competition
- And of course “Click Here” to visit your website
- Many more
If your business has a specific target market, then Facebook Advertising is simply a medium that cannot be ignored. Our Facebook advertisers specialise in managing the entire process, from initial consultation, through to analysis and reporting on the successes of your campaign.
What is Facebook Marketing commonly used for?
We work with you to determine exactly who your target market is and how we can reach them through Facebook Advertising. These are some of the factors we look at when determining your Facebook Advertising plan: