Facebook is the most popular social media network in Australia with over 11 million people using the website, each and every month. Your potential customers are on Facebook right now, being influenced by what they are seeing. The marketing opportunity to put your brand in front of your specific target market on Facebook, simply cannot be missed. That is why the vast majority of the fortune 500 companies are investing large amounts of time and money in this interactive medium.
Benefits of Using Facebook for Marketing:
Start a two-way conversation with your customers
Marketing has changed; communication is no longer one way. Consumers and clients alike, want to talk to their brands and allow their voice to be heard. Professionally managing a Facebook page will create a platform for your potential customers to talk to your brand and get to know you better, moving them closer towards the purchasing aspect of the sales cycle.
Reach your specific target audience
Facebook marketing offers one of the most targeted advertising platforms available, allowing businesses to put their brand’s message in front of the people who are likely to take action. Customer can be targeted based upon all information they put in their Facebook profile, such as age, gender, location, relationship status, interests and more. Hence, if you have a very specific target audience, the chances are that they can be reached using Facebook marketing.
Gather feedback on your products and services
People who have used your products and services before are able to provide feedback on their experiences. This allows your brand to collate positive reviews and gather important feedback so that you can offer the products and services that your customers want to receive.
Open a new channel of communication
If your brand is already investing in marketing communications, Facebook marketing opens up a new lucrative channel on which you can reach your customers.
How do we make Facebook Marketing work for you?
At Influence Media we manage Facebook Marketing for some of Australia’s most social brands, from large international public companies, to your local cafe, and everything in-between. We have developed tried and true systems to achieve your specific marketing objectives, through Facebook. Here is our 6-step approach:
Facebook Marketing Strategy
After an initial consultation, we research your business, industry and target audience. We determine where the opportunity to market your business through Facebook lies, and set specific, quantitative objectives to achieve success.
Determine Target Audience
We look at demographic and psychographic factors to pinpoint your target market, we then use these factors to reach them through Facebook Advertising.
Develop a Facebook Content Plan
Determine what content your audience wants to receive and interact with, that will achieve your Facebook marketing objectives.
Our skilled graphic designers and web developers create a professional Facebook page that communicates the look and feel of your brand.
Monthly Facebook Management
We develop and syndicate targeted content at the most appropriate time of the day and week, to maximise reach and achieve your Facebook marketing objectives.
Monthly Optimisation and Reporting
We analytically review the results of your Facebook page each month, presenting a report of how your Facebook presence can be improved, in an easy to understand format.
(02) 8889 3930
Level3, 263 Clarence Street,
Sydney, NSW, 2000